Digital Marketing Service for codeBeamer
Intland Software was formally founded in 1998 as a provider of a source code analysis tool. From 2000 to 2002 Intland Software developed the concept which has become the foundation of codeBeamer ALM, the Application Lifecycle Management platform. Since 1999 the company has evolved from a source code analysis tool provider to an integrated ALM software platform of today.
codeBeamer ALM is a Java-based Application Lifecycle Management platform that supports Agile Development since 2011. codeBeamer assists software development teams to manage complexity and control risk throughout the entire application lifecycle, from gathering feature demands and the transformation of these into requirements all the way until the final delivery of the product.
codeBeamer ALM was a cutting-edge tool, however, the awareness of the tool was relatively low in the industry.
As a contracted (freelance) Digital Marketing & Communications Specialist, Eva was hired before the foundation of Johnson Digital, with the request to optimise the company’s online presence.
The work included creating high-traffic and lead-converting contents, developing and executing SEO strategy; managing search engine and social media campaigns as well as evaluating, selecting and integrating marketing automation providers into the marketing activities.
Some key tasks were keyword research, developing descriptive URLs, page titles and meta descriptions. It also included content optimization, creating strong CTAs and improving user experience (UX).
As a result, the website traffic of Intand Software tripled and the number of potential customers (leads) multiplied.
Managing a digital tourism platform
The new web portal, www.mycentrope.com, has been created to bring the citizens of the four countries – Austria, Hungary, the Czech Republic and Slovakia – closer together in a number of ways.
The Centrope region in Europe includes the Moravia region of the Czech Republic, Bratislava and Trnava in Slovakia, western Hungary, and eastern Austria. It has a population of 7 million, which increases to 15 million if the capitals of the Czech Republic and Hungary are included.
The website provided information about cultural events, leisure activities, and shopping opportunities in the region in four languages, excluding English, to enhance cross-border commerce and exchange.
In the other three countries, with the exception of Austria, Eva was responsible for the editorial tasks of the portal, including content selection, production and promotion before co-founding Johnson Digital.
In each country, she was also responsible for finding partners, establishing partnerships and regularly monitoring partners.
Conversific: Growth Hacking & Data Analysis
Conversific is a new kind of analytics tool for Shopify that assists vendors to optimize their traffic and conversion, gather better data and grow online sales.
Richard supported the growth hacking and data analysis strategy of Conversific for many years before co-founding Johnson Digital.
Richard’s main work included developing an integrated digital marketing growth strategy for the UK and other English-language markets, as well as consulting on content and communications optimization and content partnerships.
OptiMonk: Growth Hacking & Data Analysis
OptiMonk is a comprehensive website personalization platform that allows marketers to create personalized shopping experiences with ease, and thus maximize website conversions and win customers for life. OptiMonk has already helping more than 30,000 websites worldwide, including WWF, BlendJet, L’Occitane, The Oodie, Acer, Obvi, and more.
Richard supported the company’s growth hacking and lead nurturing functions for many years before co-founding Johnson Digital.
Richard’s main work included developing data-driven marketing and communications strategy to raise awareness of the product and increase sales in the UK and other English-language markets.