Intland Software was formally founded in 1998 as a provider of a source code analysis tool. From 2000 to 2002 Intland Software developed the concept which has become the foundation of codeBeamer ALM, the Application Lifecycle Management platform. Since 1999 the company has evolved from a source code analysis tool provider to an integrated ALM software platform of today.
codeBeamer ALM is a Java-based Application Lifecycle Management platform that supports Agile Development since 2011. codeBeamer assists software development teams to manage complexity and control risk throughout the entire application lifecycle, from gathering feature demands and the transformation of these into requirements all the way until the final delivery of the product.
codeBeamer ALM was a cutting-edge tool, however, the awareness of the tool was relatively low in the industry.
As a contracted (freelance) Digital Marketing & Communications Specialist, Eva was hired before the foundation of Johnson Digital, with the request to optimise the company’s online presence.
The work included creating high-traffic and lead-converting contents, developing and executing SEO strategy; managing search engine and social media campaigns as well as evaluating, selecting and integrating marketing automation providers into the marketing activities.
Some key tasks were keyword research, developing descriptive URLs, page titles and meta descriptions. It also included content optimization, creating strong CTAs and improving user experience (UX).
As a result, the website traffic of Intand Software tripled and the number of potential customers (leads) multiplied.